Past Workshops - Purchase to watch on demand
Digital Downloads Include Workshop Video and Slides
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Building on our previous discussion of AI’s benefits in September 2024, this follow-up webinar takes a closer look at the other side of the coin. From complex copyright issues and murky licensing deals to trust concerns, bias, and the lack of regulatory clarity, we’ll explore the critical challenges facing writers, publishers, and designers. Together, we’ll examine how these hazards are reshaping the creative landscape.
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"Always be a poet, even in prose," Baudelaire liked to say. What does that mean? How do we "be a poet" in our prose writing? What is the difference between poetry and prose? In this workshop, we'll discuss some basic elements of poetry, including its music, imagery and conciseness; look at some 'poetic' prose; and have a chance to do a couple of short free writes to experiment with language.
Wayne (wayneleepoet.com) lives in Santa Fe. His poems have appeared in Pontoon, Slipstream, The New Guard, The Lowestoft Chronicle and many other journals and anthologies. He was awarded the 2012 Fischer Prize and has been nominated for a Pushcart Prize and four Best of the Net Awards. |
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Amid so much change, there has never been a better time to advance our ability with it. This workshop is based on the instructor’s unique approach to change, founded in the idea that change occurs in a distinct process with its own sequence of phases—much like the seasons or the moon’s phases. When we can see this change process, change is far easier to navigate and we’re able to gain more from it. The workshop introduces the change process and the Thresholds of Change model of it. We’ll explore how to use the model in various change scenarios, including useful mindsets and practices in applying it.
Rebecca Borland Reynolds is the author of Thresholds of Change: The Way through Transformational Times, a timely new approach to how we think about change. Founder and principal of Rebecca Reynolds Consulting, Inc., Reynolds has pioneered new methods and models to bring about change in diverse and far-reaching projects across discipline, people, and place. With more than three decades in navigating change, Reynolds developed the Thresholds of Change model to convey her unique approach to helping people adapt to change and thrive throughout the process. |
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Is entering an award competition worth it for writers? How does a person discern credible contests to pursue? Is entering a book award competition worth a writer's time?
Seize the potential to be recognized for your work, showcase your book to a broader audience, including publishers or literary agents, gain valuable feedback from judges, and connect with other writers by entering an award competition. Join LaNysha Adams Ph.D. and Kathleen Dexter for a Zoom workshop where they will share her insights on the benefits of book award competitions. |
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This 90 minute session will equip authors with the knowledge and tools needed to plan and execute effective online book launches. Drawing from nearly a decade of experience in author promotion and book marketing, Mari will guide participants through key strategies and best practices for maximizing a book's visibility and appeal in the digital marketplace.
Key Topics 1. Virtual Book Launch Events: Master the art of planning and hosting engaging online launch events on zoom that capture attention and drive sales. 2. Email Marketing and Newsletter Campaigns: Explore techniques for building and engaging your mailing list to drive book sales and reader reviews. 3. BONUS! As an added value, all workshop participants will receive Mango Moon Media’s Marketing Guide for Authors. This comprehensive guide will serve as a valuable resource for implementing the strategies discussed in the workshop and supporting your ongoing marketing efforts. |
Marisela (Mari) Angulo holds nearly a decade of experience specializing in author promotion and book marketing strategies. Mari has helped authors successfully launch and promote their books using a wide range of tactics, including online reviews, virtual book tours, launch events, and social media campaigns. As co-owner of Mango Moon Media, a purpose-driven marketing company and hybrid publisher, Mari brings expertise in both traditional and digital marketing to publishing. She has been an active member of the New Mexico Book Association since 2016, working to expand membership and implement new technologies. Mari holds degrees in Business Administration, International Marketing, and a Master's in Marketing. She regularly attends the International Frankfurt Book Fair to stay informed on global publishing trends.
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Join us for an engaging workshop designed to introduce writers and publishers to the powerful capabilities of AI. Dr. Leo Lo and Angeline Dowling will guide you through the essentials of Generative AI, showcasing how tools like Chat GPT can enhance your writing process. Learn practical applications of AI in content creation, editing, and publishing, and discover valuable resources to get started.
Whether you're new to AI or looking to deepen your understanding, this session will provide the insights and tools you need to leverage AI in your writing and publishing endeavors. Join us on Wednesday, September 25th, at 12:00 p.m. on Zoom. |
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Meeting the press can be intimidating for writers, but learning interview basics will help them best position their work in the media landscape. Learn tools to remain focused, manage the direction of an interview, and confidently meet the press with NMBA Vice President Anna Sochocky
Sochocky's twenty-year career as a media communications consultant and director and her award-winning literary and national equine writing have taught her the skills to interact with reporters and editors alike. Join us and prepare to meet the press in this NMBA workshop on Thursday, May 22nd, at 11:30 a.m. on Zoom. |
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So, you plan to write or have written a book. Now what?
Learn how to identify a business model to create, deliver, and capture value from what you bring to the market. From writing for marketability to platform building to building and maintaining a readership, this class will give you an overview of what you need to do to reach your goals as an author. Join Jared Kuritz, the Managing Director of Mimbres Press at Western New Mexico University, March 21st at 3:00 p.m. on Zoom.
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What should be on the cover? What should be on the title page? What's a half-title, and what belongs there?
If you learn these fundamentals, you'll be better able to create your book design or assess the quality and completeness of one from a designer. More visibility and recognition of your book in book design competitions improves opportunities for book reviews and puts your book in the hands of readers. Join Jordan Jones, co-publisher and editor of Coyote Arts, secretary of the New Mexico Book Association, and chair of the Southwest Book Design Award in February.
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Artificial Intelligence is no longer confined to science fiction; it's a real-world tool for creative writers. In the AI and Creative Writers workshop, we'll dive deep into the world of generative AI, focusing on ChatGPT. This immersive experience aims to demystify AI, providing insights into how it works and how you can harness its potential for creative writing.
During our workshop, you'll effectively explore the art of prompting ChatGPT and introduce Grammarly as a valuable companion tool. By the end of this session, you'll be equipped with the knowledge and skills to infuse AI into your creative writing process, enhancing ideation and efficiency.
Join Charles Snyder, published creative writer and copywriter, on this transformative journey, where the fusion of human creativity and AI possibilities awaits and unlocks new horizons in your creative writing pursuits on Thursday, November 16th, at 11:00 a.m. on Zoom |
Charles Matthew Snyder, a versatile creative professional from Vallejo, California, is an accomplished poet, copywriter, and screenwriter. Presently, Snyder explores the creative potential of Large Language Models and generative AI platforms to revolutionize the landscape of creative writing. He has obtained AI certificates from Vanderbilt Unversity (Prompt Engineering for ChatGPT) and Google (Introduction to Large Language Models). As a copywriter, Snyder writes creative and technical marketing assets for MIT, Brown University, Penn University, University of Miami, and the University of Chicago's professional education programs. Snyder's literary work has appeared in prestigious publications and film festivals such as 2Leaf Press, Abernathy Magazine, and the Rhode Island International Film Festival. He's a 2015 VONA poetry fellow. He has obtained a Cal Arts certificate in poetry (Sharpened Visions: A Poetry Workshop), instructed by Douglas Kearney. Snyder founded Collective Art Spoken Madrid in 2019 to support rising BIPOC artists in Madrid, Spain, where he resides.
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What does a publisher look for when deciding if a manuscript will have a sufficient readership to make a book profitable in the marketplace? Is it unique, or does it duplicate other titles in the marketplace? Is it of professional quality, or can good editing raise it to that level?
The right editor can help your book, from reader-friendly organization to a discerning eye on plot structure to polishing your words. Hence, they can convey your ideas most effectively—and the countless steps in between. Join Marty Gerber, editor and publishing consultant, as he discusses how to position your manuscript best in an NMBA workshop on Thursday, October 19th, at 3:00 p.m. on Zoom
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Marty Gerber had a long career with newspapers large and small as a writer, editor, manager, and owner before founding Terra Nova Books with a partner in 2011. He also has been a realtor, legal assistant, and instructor in journalism at New York University and the University of Arizona. As a volunteer, activities have included being a Big Brother, Little League coach, skiing instructor for the developmentally disabled, tutor at the Santa Fe Youth Shelter, and guide/naturalist at a state nature reserve. He has served on the boards of the New Mexico Book Association and the Santa Fe ACLU, and is currently a CASA volunteer and New Mexico state coordinator for Braver Angels, the leader in the national movement to build a common ground across our country’s partisan divide.
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The Changing Landscape of the Publishing World.
Jared Kuritz, the Managing Director of Mimbres Press at Western New Mexico University, will talk about the changing landscape of the publishing industry for writers. For over twenty years, Kurtz has worked with domestic and international authors and publishers on literary and publishing development, business modeling, and public relations and marketing. With a publishing industry that is more accessible than ever, the lines between author, publisher, editor, agent, and publicist have blurred. Join industry expert Jared Kurtz as he offers his insights on the publishing industry today in an NMBA workshop on Thursday, September 21st, at 3:00 p.m. on Zoom.
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Jared Kuritz is the Managing Director of Mimbres Press and also oversees book marketing efforts. For more than 20 years as a Managing Partner with STRATEGIES Public Relations, he has worked with domestic and international authors and publishers on literary and publishing development, business modeling, and public relations and marketing. Jared is also the Director of the La Jolla Writers Conference—an annual, three-day immersion that educates attendees about the art, craft, and business of writing and publishing. Jared is also the Founder and Director of the Kops-Fetherling Books Awards. A regular contributor to IBPA, BEA, Tucson Festival of Books, and more, Jared enjoys sharing his expertise with members of the writing and publishing community.
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The Shortest Way to a Short Story
Are you a seasoned writer looking to hone your skills or a beginner eager to explore the world of short fiction? The Shortest Way to a Short Story workshop provides the essential tools and techniques to write compelling and effective stories. In April's New Mexico Book Association workshop, you'll learn the following:
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Sonja Dewing is an award-winning and best-selling author and CEO of the Women's Thriller Writers Association. Her short story, The Glass Mountain, won 2nd place in the NM Press Women's Communications Contest, and her flash fiction, Pigs Pageant, won 3rd place in the Titlewave Flash Fiction Contest. She's also the facilitator of the Short Storyathon - a weekend of hard work and dedication where writers create, edit, review, and publish a short story in a weekend.
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Everything You Need to Know about (Book) Publicity
Congratulations! You've got your book written and published; truly a massive accomplishment. Now what? Although you feel like you've done your part, the question remains, how and where do I find my readers? Do I undertake the task alone? Do I hire someone to help get the word out? What works, and what is a waste of time (and $$)? From twenty-five years as publicity director for a publisher and ongoing work in the "trenches" of book publicity, Kim Weiss is here to answer your questions and help guide you towards the most efficient and effective steps in promoting your book. The landscape never stops changing. In addition to new promotion tools, there are some tried and true channels for pursuing exposure for your book. Kim invites you to jot down any questions about the process.
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For more than three decades, Kim Weiss has served companies, products, organizations, and authors. Since 1994 she has headed up the public relations department of the major book publisher, HCI (Health Communications, Inc.), best known for launching health, wellness, inspirational, women's, nonfiction, and self-help, including the bestselling Chicken Soup for the Soul series and A Child Called "It." While at HCI, Weiss worked with legendary actor Kirk Douglas on one of his final books; Life Could Be Verse: Reflections on Love, Loss, and What Really Matters. She also helped put books on the NY Times bestseller list, including I Want! by former CNN/HLN reporter Jane Velez-Mitchell and Getting It Through My Thick Skull by an internationally-recognized survivor and motivational speaker Mary Jo Buttafuoco.
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“My Self-Publishing Journey”
Attention all aspiring authors! Attention all aspiring authors! Have you ever wanted to publish your own book? It’s now easier than ever for independent authors to self-publish. But you might wonder how to actually get started. How to find an editor, a cover artist or even to get the word out about your book? In this workshop Connie L. Nelson will guide you to answer these questions and walk through the series of decisions she had to make to publish her Amazon best-selling true-crime memoir, “Cavalier – The Story of an Unsolved Murder in a Small Town”.It is the story of her friend Jack’s murder in 1986.
From writing and editing to cover design and formatting, marketing, social media and distribution. You'll leave the workshop with the tools and knowledge you need to publish and promote your book, and reach your target audience. Register today and take the first step on your self-publishing journey! |
Connie L. Nelson has always been a writer, but she had never been an author. She worked in advertising, healthcare marketing and communications, and finally as a grant writer. When she retired in 2018 and moved to Santa Fe, she met Sandy Wright and Jared Gann who encouraged her to join NMBA. The rest is history.
In the seven months since her book was self-published, Connie says she’s learned that publishing a book is not the last step. She’s been busy doing interviews, sending books to reviewers, and promoting her book through in-person events. During her self-publishing journey, Connie says she’s learned that you can’t be afraid to ask questions and that your contacts are usually willing to help you in some way.
In the seven months since her book was self-published, Connie says she’s learned that publishing a book is not the last step. She’s been busy doing interviews, sending books to reviewers, and promoting her book through in-person events. During her self-publishing journey, Connie says she’s learned that you can’t be afraid to ask questions and that your contacts are usually willing to help you in some way.
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Nonfiction Book Proposal Workshop
Unlike novels, nonfiction books are offered to publishers in the form of a book proposal before the manuscript is completed. (Memoirs are also offered with a book proposal, but after the manuscript is completed.) Agents and publishers use the book proposal to decide whether to take on the project. Writing the proposal is at least as valuable to the author, as it facilitates planning a well-conceived, marketable book. This is especially important for authors who plan to publish their own books, since they will not have the guidance of an agent or professional publisher. In this workshop, you will learn what should be included in a book proposal and how to make that information useful and compelling.
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Loretta Hall has worked with four different publishers to produce her first seven nonfiction books. She self-published her latest two books. The lessons she has learned from these experiences will give you a head start with your quest to publish a successful nonfiction book. Loretta served on the SouthWest Writers board for four years and received the 2007 Parris Award. She was named Communicator of Achievement by the National Federation of Press Women in 2016.
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Learn everything you need to know about editing and the different types of editing available to you when writing a book.
It is a truth universally acknowledged, that an author in possession of a good manuscript, must be in want of an editor. And it's hard to deny that a good editorial relationship can take a book from good to great, from hot mess to hot property. (Perkins and Wolfe, anyone?) So, why is it so damned hard for authors to pull the trigger on hiring one? For many, the hesitation is ground in confusion. How do you know what kind of editing you need? How can you tell when your manuscript is ready for proofreading, or if it needs a thorough line edit, or if developmental work would benefit you? Then of course, there is fear. What if some stranger changes your precious words so much that you no longer recognize the book as yours. What if they don't understand your vision or your goals? Then of course, there is the matter of money. Professional help comes at a cost, and we've all heard the horror stories from writers who did NOT get the return on their investment.
This workshop breaks down the types editing that can benefit a manuscript, explains who you should hire when (as well as when you should not spend the money), and provides guidance on getting the most out of your editorial relationships. It also provides alternative options for those whose finances won't stretch to professional help. You will have the opportunity to perform a self-assessment for your current projects, and leave with tools you can use to better any manuscript's chances of success. |
Carolyn Roark finished her Ph.D. at 29 and headed straight into the Ivory Tower. There, she developed a taste for style and good syntax (without becoming a grammar bully). She met incredible people. She started an academic journal. But five years later she stole out a window and never looked back. Those committee meetings were hell.
Now she ghostwrites, coaches, edits to help aspiring authors amplify their impact through books. Her clients have included everyone from venture capitalists to restaurateurs to cancer survivors.
Now she ghostwrites, coaches, edits to help aspiring authors amplify their impact through books. Her clients have included everyone from venture capitalists to restaurateurs to cancer survivors.
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Award Wining Cover Design
Felicia Cedillos, senior book designer at University of New Mexico Press, will present on the cover design process and how important it is to the overall success of the book. This workshop will go over font and color choices, image type, audience relatability, and how the cover design should relate to the interior design. Felicia Cedillos has been working in academic publishing for fifteen years in a variety of roles, with the past eight years spent in design and production. She has won awards for her book designs from several organizations, including PubWest and the New Mexico Book Association. She has lived in New Mexico for the majority of her life and is a graduate of UNM.
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Workshop Description
You have finally finished writing a book and are ready to get it in front of publishers. So now it’s time to join the hunt for an agent who will guide you through the submission process and into the negotiation arena that will hopefully result in a contract and publication. Liz will the discuss the specific steps to snaring not just any agent, but the right agent for you and your work. She will also provide tips on staying connected with your agent and making sure the relationship continues to work for both of you. By delving into the realities of the submission process and removing the mystique of it, she will basically reveal what to expect, when you’re expecting to get published. About Liz
This past November, Liz Trupin-Pulli happily celebrated her 50th year in publishing, having begun her career in the contracts department of New American Library (NAL) in 1971. After a brief stint as an editor at Fawcett’s Premier Books, she and then-husband Jim Trupin founded JET Literary Associates, Inc. in New York in 1975. As of 2002, their offices relocated to Santa Fe, New Mexico and Vienna, Austria. JET has had great success in the mystery/suspense market, including award-winning writers: Robert Campbell, Harry Whittington, Charles Willeford, Beverly Bird, John Fortunato and Anne Hillerman. In addition to suspense, Liz is looking primarily for commercial and literary adult fiction. She does not handle sci-fi/fantasy, poetry, how-to books, memoir or material for the children’s or YA markets. |
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An Author's Guide to Public Records
Learn strategies and techniques for acquiring government records to assist you in your book research. This workshop will provide tips in how to find records, learn public records law, craft effective request letters, and overcome denials, including suing for records pro se. David Cuillier, Ph.D., is an associate professor of journalism at the University of Arizona, and president of the National Freedom of Information Coalition. He has testified three times before Congress regarding the Freedom of Information Act, conducts public records training for authors and journalists nationwide, and is co-author of “The Art of Access: Strategies for Acquiring Public Records.” He was a newspaper reporter and editor in the Pacific Northwest before moving to the Southwest to teach.
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Writing your Memoir: Truth, Myth, and Inspiration
Shirley will talk about the essence of memoir writing – what it is and what it is not. How it’s different from autobiography and fiction; why it can be therapeutic but not therapy; how a wiggly memory can trip you up; and why voice matters. She will discuss the Show-Don't-Tell edict, the importance of scene-setting and how rewriting can make a good memoir great. Shirley will provide a must-read list of resources and a few of her favorite memoirs. |
Shirley Melis is a longtime business writer, travel writer and newspaper columnist who traveled the world interviewing everyone from busboys to heads of international organizations before launching a career in public relations in Washington, D.C.
With her memoir, Banged-Up Heart, she took her writing in a new direction, delving deeply into her own personal story of finding love late, losing it early and discovering the strength to choose to love again. It is a fascinating odyssey, a journey both creative and erotic.
A graduate of Vassar, Shirley Melis created an intimate memoir bearing eloquent witness to the kind of wild trust that can grow in the heart of an ordinary woman thrust into circumstances that few others must face. Banged-Up Heart is the winner of several awards, including a silver medal from Independent Publisher Book Awards, an international competition.
Now retired, she lives in Santa Fe, New Mexico. She is a full-time writer and pre-Covid, traveled extensively. She is an officer of the New Mexico Press Women’s Northern Chapter.
With her memoir, Banged-Up Heart, she took her writing in a new direction, delving deeply into her own personal story of finding love late, losing it early and discovering the strength to choose to love again. It is a fascinating odyssey, a journey both creative and erotic.
A graduate of Vassar, Shirley Melis created an intimate memoir bearing eloquent witness to the kind of wild trust that can grow in the heart of an ordinary woman thrust into circumstances that few others must face. Banged-Up Heart is the winner of several awards, including a silver medal from Independent Publisher Book Awards, an international competition.
Now retired, she lives in Santa Fe, New Mexico. She is a full-time writer and pre-Covid, traveled extensively. She is an officer of the New Mexico Press Women’s Northern Chapter.
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3 Legal Issues Every Writer Should Know
Writing a book is an investment of time, money and emotion. Don’t lose your copyright by signing the wrong contract or lose sleep by getting sued for defamation. Attorney and author Helen Sedwick explains legal basics every writer should know.
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Helen Sedwick, author and attorney, represented small businesses and entrepreneurs for more than 30 years. Her historical novel Coyote Winds has earned five-star reviews from ForeWord Reviews and is an IndieBRAG Medallion Honoree. Publisher’s Weekly lists her Self-Publisher’s Legal Handbook as one of the top resource books for independent authors. Helen’s blog coaches writers on everything from saving on taxes to avoiding scams. For more information about Helen, check out her website at http://helensedwick.com.
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Whether you’ve got a finished manuscript—or merely an inkling for a best seller—navigating the path of self-publishing can seem like a daunting task. However, with the right tools, content, marketing, and distribution strategies in place, being successful is a lot easier than it sounds. IngramSpark’s Josh Floyd will offer insights on using the IngramSpark platform for Print-on-Demand and Distribution through Ingram Book Company, considerations for preparing your book for market and advice for pricing your books for specific markets, and finally, best practices for success with Bookstore and Library sales. To learn more visit www.ingramspark.com
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Josh Floyd promotes the growth, sales, and brand of the IngramSpark platform to independent authors and publishers along with providing education to the industry on how best to utilize Ingram’s Publish-On-Demand services for bringing a new book to market or for breathing life into an out-of-print title. Josh received his Bachelor of Science Degree in Engineering Technology and Industrial Studies and a minor in Business Administration from Middle Tennessee State University. To learn more about IngramSpark, please go to www.ingramspark.com.
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Laurie Bower's talent and passion for all things voice-related comes from years working as a professional voiceover specialist, narrator, actress, singer, radio ad and musical image producer and DJ. Her numerous character voices and vocal styles come from a lifetime of observing and listening to the many characters she has seen and met, along with training and performance in theatre and film. She has performedprofessionally as an actress, storyteller, singer, musician, poet and comedian.
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Connie Nelson wrote grants through her entire career. She holds degrees in Business Administration and Organizational Communication. Her experience includes advertising for a chain of clothing stores; marketing/communications manager in several different health care organizations; and, grant writer for a large school district. She has been an avid community volunteer and also taught marketing in post-secondary schools. Upon retiring, she moved to Santa Fe and joined the New Mexico Book Association (NMBA) with a goal of participating in workshops and training events, meeting people who are writers and authors in New Mexico, and learning about independent publishing.
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Mari Angulo is a marketing and brand messaging professional. She works regularly with authors to help deliver their books and message through online platforms, websites, blogs, editorial reviews, and other book-related social media tools. Her experience includes strategic arts and nonprofit management, community leadership, event logistics, and executive consulting. Currently, Mari is completing a Marketing Masters degree in Madrid, Spain.
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Alicia Inez Guzmán is an arts and culture writer and editor based in Santa Fe. As the former senior editor of New Mexico Magazine, she has read a lot of pitches and worked with writers to develop those pitches into longer prose. Alicia has also published over 100 articles in local, national, and international publications on topics ranging from contemporary art and histories of land use, to seed saving and food sovereignty. Her book, Georgia O’Keeffe at Home, was released in 2017 through Francis Lincoln Limited. She holds a PhD in visual and cultural studies from the University of Rochester, New York.
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