New Mexico Book Association (NMBA) is the only statewide nonprofit serving all book professionals. We are passionate book people who have come together through our common interests to preserve, protect, and promote the book in all its forms. Our members include book creators, writers, editors, publishers, illustrators, librarians, booksellers, book designers, typesetters, printers, literacy advocates, agents, reviewers, and avid readers.

New Mexico Book Association from New Mexico Book Association on Vimeo.   Video producer and editor, Mike Boyko, Santa Fe.


Founded in 1994, NMBA has been recognized as one of the country’s most active book associations. Our many services include professional development workshops, our Libro newsletter, monthly networking luncheons, New Mexico’s Book World (a resource guide to the NM book community), a monthly online events calendar, opportunities to show and sell books at major book festivals and trade shows, and more. Please explore this site to see all that we do!

To view our current  newsletter, Libro Book News, with our current activities, click the link here:



January/February Libro:

LIBRO V22N1 (1)





Upcoming Events and Programs

Book Promotion and Marketing Workshop,  Thursday, May 19

Finding Your Target Market and Your Best Keywords

Kendra Arnold, KLA Concepts LLC

Thursday, May 19, 2016.

Session 1   9:15-11:45; Session 2 1:00-3:45

Fee: $50 per session, or two sessions for $85. Cash or check at the door, please RSVP with your name and phone number if you plan to attend: admin@nmbook.org. Space is limited.

Venue: Santa Fe Community Foundation, Halona Street, Santa Fe NM.

9:15-11:45 - Finding Your Target Market - This is a small discussion based workshop where everyone will get a chance to talk and ask questions. The goal will be for you to walk out of the class having a better understanding of what a target market is, who your target market is, and where they reside online. Maximum 12 ppl

1:00- 3:45 - Your keywords - In this hands-on workshop we will be researching keywords and key phrases that can be used in your online marketing. We will learn how to use the Free Google Keyword tool. Come with a list of keywords that you think represent you and your book. We will build on this list as we go. You must bring a computer. Maximum 22 ppl



New Mexico Book Association is pleased to announce the opening for submissions for the SWBDA 2016 AWARDS.

The Southwest Book Design and Production Awards are open to Publishers, Book Designers, and Authors in Arizona, Colorado, New Mexico, Oklahoma, Utah and West Texas!  All books must have a 2014 or 2015 publication date.

This is the seventh year that these coveted recognitions reward excellence and creativity in book design and production and have been awarded to the publishers and creators of a number of outstanding books produced during the last year. Judges are experienced book professionals and vetted volunteers for the purpose of judging these submissions. SWBDA Coordinator and founder Jim Mafchir and NMBA President Karen Villanueva will announce the winners at the SWBDA Awards Gala in late June, 2016 (Date TBA) and winners and finalists will be notified well in advance. Categories follow: TRADE BOOK FICTION NON-ILLUSTRATED; TRADE BOOK FICTION ILLUSTRATED; ART AND PHOTOGRAPHY; SCHOLARLY AND TECHNICAL; GUIDES AND TRAVEL BOOKS; GIFT BOOKS; POETRY; CHILDREN AND YOUNG ADULT; BODY, MIND, SPIRIT; GRAPHIC NOVELS; COVER AND JACKET DESIGN; PRESIDENTS CHOICE (a personal choice selected from all entries); JIM'S CHOICE (a personal choice made from all entries by SWBD&P awards founder).


SWBDA Brochure 

SWBDA Printable form

For more information, please email: admin@nmbook.org, Jim Mafchir: 505-988-7214, email: westernedge@santafe.netor Karen Villanueva: 239-877-4248, email: authorcare@aol.com


2015 SWBDA Award Winners

Here are the winning recipients of the 2015 Southwest Book Design and Production Awards, announced and presented on June 17, 2015 at the NMBA Gala and Membership Meeting.  Read More

Click on the Publications tab to view the 2014 Winners.

Upcoming Events