New Mexico Book Association (NMBA) is the only statewide nonprofit serving all book professionals. We are passionate book people who have come together through our common interests to preserve, protect, and promote the book in all its forms. Our members include book creators, writers, editors, publishers, illustrators, librarians, booksellers, book designers, typesetters, printers, literacy advocates, agents, reviewers, and avid readers.

New Mexico Book Association from New Mexico Book Association on Vimeo.


Founded in 1994, NMBA has been recognized as one of the country’s most active book associations. Our many services include professional development workshops, our Libro newsletter, monthly networking luncheons, New Mexico’s Book World (a resource guide to the NM book community), a monthly online events calendar, opportunities to show and sell books at major book festivals and trade shows, and more. Please explore this site to see all that we do!

To view our current  newsletter, Libro Book News, with our current activities, click the link here: LIBRO V22N1 (1)





Upcoming Events and Programs

New Mexico Book Association is pleased to announce the opening for submissions for the SWBDA 2016 AWARDS.

The Southwest Book Design and Production Awards are open to Publishers, Book Designers, and Authors in Arizona, Colorado, New Mexico, Oklahoma, Utah and West Texas!

This is the seventh year that these coveted recognitions reward excellence and creativity in book design and production and have been awarded to the publishers and creators of a number of outstanding books produced during the last year. Judges are experienced book professionals and vetted volunteers for the purpose of judging these submissions. SWBDA Coordinator and founder Jim Mafchir and NMBA President Karen Villanueva will announce the winners at the SWBDA Awards Gala in late June, 2016 (Date TBA) and winners and finalists will be notified well in advance. Categories follow: TRADE BOOK FICTION NON-ILLUSTRATED; TRADE BOOK FICTION ILLUSTRATED; ART AND PHOTOGRAPHY; SCHOLARLY AND TECHNICAL; GUIDES AND TRAVEL BOOKS; GIFT BOOKS; POETRY; CHILDREN AND YOUNG ADULT; BODY, MIND, SPIRIT; GRAPHIC NOVELS; COVER AND JACKET DESIGN; PRESIDENTS CHOICE (a personal choice selected from all entries); JIM'S CHOICE (a personal choice made from all entries by SWBD&P awards founder).


SWBDA Brochure 

SWBDA Printable form

For more information, please email: admin@nmbook.org, Jim Mafchir: 505-988-7214, email: westernedge@santafe.netor Karen Villanueva: 239-877-4248, email: authorcare@aol.com



Thursday, February 25, 6:00 - 7:30PM

Everyday Center For Spiritual Living, 1519 Fifth Street, Main Sanctuary Room, First Floor

$20 Members, $25.00 Non-members.  Pay at the door.

Please RSVP at admin@nmbook.org

It’s All About Voice: Writing Memoir That Readers Will Love, Buy, & Recommend” 

with Lisa Dale Norton

Workshop Description:

In this workshop you will learn how to write memoir that grabs readers and makes them fall in love with your book. It’s all about voice, the persona you bring to the page. There are obvious dos and don’ts, and we’ll talk about those, but we’ll focus on teasing out your way of perceiving the world and using those strengths to create a singular voice.

(Hint: The trick is figuring out if you are a closet essayist or a closet fiction writer!) We’ll explore key strategies for shaping voice: authenticity, compassion, language choices, and casting yourself as the hero or heroine of your story.


Lisa Dale Norton

Norton earned degrees from Reed College and the University of Iowa. She has taughtwriting for thirty years at universities, writing conferences, arts centers, in online classes, and one-on-one tutorials. Venues include: Augustana College; Pacific University; The Open Center in New York City; and The Writer’s Center in Bethesda, Maryland. For years she served as creative writing faculty for the UCLA Writers Extension Program. She has two books published with St. Martin’s Press, the literary nonfiction Hawk Flies Above: Journey to the Heart of the Sandhills, and the popular handbook Shimmering Images: A Handy Little Guide to Writing Memoir. Norton works internationally with writers as a developmental writing consultant and editor. Her new book of literary nonfiction, A Great Romance, is forthcoming. More information can be found at: www.lisadalenorton.com, or you can follow her on Twitter at lisadalenorton


PubWest 2016 is now open for Registration!   http://pubwest.org/pubwest-2016-conference/

The PubWest Conference 2016 will be held February 4–6, 2016 at the La Fonda on the Plaza, Santa Fe, New Mexico. The conference theme is “A Passion for Books” and will offer four keynotes, three intensive sessions, and ten dynamic sessions all focused on making publishing more profitable.

Register now and save 15% during our Early Bird Special (ends December 18, 2015)

Program highlights:

  • Keynotes by Kristen Gilligan and Len Vlahos, the new owners of the Tattered Cover Bookstore; Natalie Elliot, PhD, Saint John’s College (Santa Fe, NM); Jim Childs, publisher at Rowman & Littlefield’s Globe Pequot, Lyons Press, and Falcon Guides; and Mira Jacob, author of The Sleepwalker’s Guide to Dancing, who recently delivered the groundbreaking talk entitled “I Gave A Speech About Race to the Publishing Industry and No One Heard Me.”
  • Preconference intensive sessions, including “The Future of Your House: Mergers, Acquisitions, & Sales,” and “Workflow Strategies and Tools: Moving Beyond E-mail and Word.” • An extended publisher and head of house roundtable.
  • Sessions on “Publicity: What Moves the Sales Needle for Publishers,” “Fact Checking and Plagiarism,” “RGB vs. CMYK and Other Issues in Producing Accurate Color,” “Managing Your Pre-orders—Predict your First 90 Day Sales,” “Research in Contemporary Book Publishing,” “Best Marketing Strategies for Sending Metadata,” and “No ‘ME’ in TEAM.” • Peer-to-peer roundtable discussions for sharing ways to prevail in this transforming industry.

Plus, this year: • A tamale-making competition! • “Speedy Spiels,” where selected attendees and speakers have four minutes to share something they’ve found to be helpful in their publishing experience. • Interactive Game: “Art & Artists.”




SWBDA Award Winners

Here are the winning recipients of the 2015 Southwest Book Design and Production Awards, announced and presented on June 17, 2015 at the NMBA Gala and Membership Meeting.  Read More